Location intelligence helps Pitney Bowes build deeper customer relationships
GeoVision built from Geoscape
In the complex and borderless world of commerce, businesses need to identify, locate and communicate with customers in the best way possible. Pitney Bowes combines the strength of physical mail and shipping with digital solutions, such as location intelligence and data analytics, to help clients navigate global commerce with precision and accuracy, enabling them to enter new markets and build deeper and more profitable relationships with their customers.
Pitney Bowes understands that technology is a springboard to business growth and incorporated leading geospatial data, Geoscape®, into GeoVision™ – a suite of datasets that combine information on the built environment with addresses, postcodes and ABS Census data.
Geoscape captures the built environment at every address in Australia and GeoVision helps clients make better, more accurate business decisions in commercial and government applications.
“We’re always looking for unique opportunities around data and technology – either developed internally or with partners like Geoscape – to bring new offerings to our customers. This is how we help them evolve,” Nigel Lester, Managing Director Software Solutions, Pitney Bowes Australia, said.
“Having access to nation-wide data about the built environment is revolutionary. It hasn’t been available before and is quite a game changer.”
Before Geoscape, reliable and accurate geospatial models of the built environment were extremely expensive, making them feasible only for major cities. Geoscape breaks the mould by providing an Australia-wide dataset at an accessible price point. For the first time, companies and governments will have access to data at a national level and can gain new insights that will help them better target customers or deliver services.
Combining geospatial data with other software programs and datasets, Pitney Bowes’ GeoVision delivers an extra layer of value. It helps clients answer specific questions relevant to their industry.
GeoVision delivers immediate value by including additional information such as addresses, parcel and property information, suburbs and postcodes. Lester says having an Australia-wide dataset is a powerful asset for companies looking to expand nationally. It’s also very valuable within organisations that require consistent national data to resolve problems, such as emergency services or government agencies engaged in local planning.
There are many potential applications for GeoVision. It will bring benefits for clients in industries as diverse as financial services, telecommunications and local government.
“It’s an exciting set of data. As you start to combine GeoVision with other spatial datasets and business data, the applications and use cases really go across all industries,” Lester says.
Retail, utilities and construction clients are among those with the potential to accelerate decision-making and increase efficiencies with GeoVision. Many of Pitney Bowes’ clients work in the commercial sector. Lester sees broad benefits for companies in areas such as banking, financial services and insurance. For instance, access to accurate geospatial data will help insurers with risk modelling for setting insurance premiums.
In the telecommunications industry, GeoVision provides valuable information about building heights, tree coverage and other geographical features that help infrastructure planning.
“When telcos are building infrastructure, an accurate understanding of where buildings are is critical,” Lester says. “Understanding their height and how that may impede telecommunications signals is a really exciting use case for GeoVision.”
For public services such as emergency management and response planning, GeoVision will supply rapid access to information about which buildings are under threat, where people are located and where there are resources including swimming pools and other bodies of water.
“It’s not just data for data’s sake. It’s data that delivers business outcomes,” Lester says. “Whether you’re in emergency services, retail or finance, these datasets help organisations become more competitive and provide better services. That drives the Australian economy.”
Pitney Bowes is already exploring how it can develop GeoVision further to solve industry-specific problems by incorporating other data. This could include demographic, consumer spending or construction information, depending on a client’s needs.
The company is constantly looking for new opportunities to bring different datasets together. It’s this innovation that turns data into meaningful information for customers.
“The value that Pitney Bowes provides is understanding what our clients are trying to do and how they can benefit from Geoscape and GeoVision,” Lester says.
“Geoscape and GeoVision are new, but there’s a real buzz in the industry around how these datasets can be combined with other business data to tackle questions that we previously thought were impossible to answer.”
About Pitney Bowes
Pitney Bowes is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. The company offers unique software products and datasets to help clients identify, locate and communicate the right message to customers, at the right time, through the right channel.
Pitney Bowes’ integrated location intelligence suite includes desktop, web, cloud, mobile, data, asset management, data quality and professional services.
Clients of all sizes – ranging from 90% of Fortune 500 companies to one million+ small and medium-sized businesses – think of Pitney Bowes as a trusted partner to simplify the complexities of global commerce.